Purpose Is Your Edge
Leading with clarity in an AI-accelerated world
Speaking & Keynotes
Every talk maps to a real problem AI is making worse — and the move that fixes it. Not purpose as a soft add-on, but the specific shift your room needs to make.
Leading with clarity in an AI-accelerated world
The flagship keynote covers all three moves. These go deep on one.
For organizations that score "On Course" and balanced across all three dimensions — they don't need a wake-up call, they need help institutionalizing what's already working. Positioned as a workshop or short consulting engagement rather than a single talk — Siena's upsell path from a keynote booking into ongoing work.
Formats
Any of the topics above can be delivered in any of these. The keynote is the front door; the working sessions are where a room actually builds something.
| Format | Length | Built for |
|---|---|---|
| Keynote — Purpose Is Your Edge | 45–60 min | Conferences, all-hands, leadership summits |
| The Purpose Compass Working Session | 3–4 hrs (half day) | Leadership teams, offsites, L&D programs |
| Full-Day Intensive | 6–7 hrs | Compass plus implementation planning for a single organization |
| Lunch-and-learn / breakout | 90 min | Chambers, associations, ERGs, member programming |
For education & parent-adjacent audiences
Same three moves — Discern, Direct, Sustain — reskinned as seed, root, and growth for rooms where the bridge to SEED is the point: schools, parent associations, education conferences.
As AI does more of kids' thinking for them, this talk gives parents, educators, and school boards a framework for what's still worth their children learning to do themselves — a natural on-ramp to SEED without ever pitching it directly.
Take the Compass Check for a quick read on where your organization is strong and where it's stuck — or just reach out directly.